Companies still treat support as only a cost center

A lot of music software companies still treat support as only a cost center.

I think that’s becoming a strategic mistake.
Because in creative software, the user experience doesn’t stop at the interface.
It also includes onboarding, troubleshooting, documentation, workflow recovery and contextual help.

The more powerful tools become, the more critical support becomes.

Especially now that AI is changing user expectations, people increasingly expect assistance to be immediate, contextual, hyper-personalized, frictionless.

The companies that understand this early will probably build stronger user loyalty than the ones focusing on features alone.